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OTTAWA - Coming soon to a Canadian TV near you: American ads during the Super Bowl.The iconic U.S. pitches, which are nearly a bigger draw than the game itself, must be shown on Canadian television starting in 2017 instead of broadcasters swapping in Canadian ones, the Canadian Radio-television and Telecommunications Commission declared Thursday.The Super Bowl is something special, Jean-Pierre Blais, chairman of the CRTC, said in an interview.The advertisement around the Super Bowl is part of the spectacle, theres hype and has been for decades before the event and during the event. It is very much a special case.Thursdays decision is the latest consumer-friendly move from the broadcast regulator as it seeks to respond to the way changing technology is giving people more choice and the ability to have a louder voice when deciding how they want to watch TV.The practice of simultaneous substitution, known as simsub, allows Canadian broadcasters who buy American shows to swap out U.S. ads for Canadian ones.But at the same time, it enrages viewers, who each year deluge the CRTC with complaints during Super Bowl season, especially when technical glitches cut off key plays in the game, Blais said.The ad swaps are an exception to the general rule that broadcasters cant alter the signals they receive and send over the air. But the revenue they generate is considered essential and is why broadcasters will still be able to do it for everything else, including live events such as the Academy Awards or World Series.We are maintaining the exception because there is some value, about $250 million, to the broadcast system which they then can invest in news and information but it is an exception, he said.And the Super Bowl is an exception in that world because the advertisements are part of the spectacle.The CRTC will keep a watchful eye on how broadcasters handle the ad switches, threatening penalties for mistakes that compromise broadcasts.Live-event simultaneous substitution makes $40 million for CTV, which currently owns the broadcast rights for the Super Bowl.The change may reduce the incentive for any Canadian network to carry the game, suggested Adam Shine, a telecom, cable and media analyst at National Bank Financial.The broadcaster has effectively been stripped of material revenue related to the game, and domestic advertisers get no exposure during the biggest TV event of the year, he said in an e-mail. This year, CTV is believed to be charging between $170,000 and $200,000 for 30 seconds of airtime during the game.They expressed dismay at the news, saying it will cost Canadian jobs.Sure viewers will get to watch Wells Fargo ads in the Super Bowl instead of RBC, or Target and Wal-Mart instead of Canadian Tire, said Scott Henderson, the vice president of communications for Bell Media, the parent company of CTV, in an e-mail.But those advertising dollars will go directly to American companies instead of Canadian content creators and broadcasters.Canadians already flock to YouTube to check out the latest crop of U.S. commercials, some of which cost millions to produce and look like miniature films.One of them is the CRTCs Blais, who admitted to going online to check them out himself.There are ways of seeing it but in this decision we are saying Canadians are adult enough to be able to see it along with everybody else on the platform they were designed to be broadcast on, he said.Another CRTC decision Thursday gives consumers a little bit more flexibility to watch ads on their mobile devices.The regulator ordered Bell Mobility and Videotron to stop giving their own mobile television services an unfair advantage over other Internet services.The two companies had exempted their own TV services from standard monthly data charges while content from other websites or apps — like YouTube — was counted against a customers data cap. 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Bilbaos first victory in four rounds lifted it four points clear of Real Sociedad and kept it in command of Spains last Champions League berth for next season. In contrast, Betis was left 11 points from safety after a dismal performance that at times bordered on self-destruction amid some questionable refereeing decisions. KNOXVILLE, Tenn. -- Auburn doesnt have to worry about passing to remain in the running for a Southeastern Conference title. Nick Marshall rushed for 214 of Auburns 444 yards Saturday as the seventh-ranked Tigers needed just nine pass attempts to roll to a 55-23 victory over Tennessee. Auburn also scored on a kickoff return and a punt return - the first time the Tigers have ever done both in the same game -- and set an NCAA single-game record by averaging 44.85 yards on seven combined kickoff and punt returns. "I still believe we can throw the football," Auburn coach Gus Malzahn said. "Theres no doubt in my mind we can, but when you dont have to, you dont." Auburn had attempted just nine passes last week in a 35-17 victory over Arkansas. Marshalls third and final pass completion Saturday was a 25-yard touchdown pass to C.J. Uzomah with 6:36 remaining in the first quarter as the Tigers (9-1, 5-1 SEC) earned their sixth straight win to remain in control of their destiny in the SEC Western Division race. Marshall ran for two touchdowns on just 14 carries and threw for a third score. Tre Mason rushed for 117 yards and three touchdowns as Auburn averaged 8.4 yards per carry and had the most yards rushing by a Tennessee opponent since Alabama ran for 457 in a 56-28 victory over the Volunteers in 1986. "They couldnt really stop the run, so we just kept our foot on their throat and just ran it down their throat," Marshall said. Chris Davis put Auburn ahead for good and broke a 13-all tie in the second quarter with an 85-yard punt return, Auburns longest since 1970 and the third-longest in school history. Corey Grant returned the second-half kickoff 90 yards for another Auburn touchdown. According to Auburns sports information department, the Tigers average of 44.85 yards on seven combined kickoff and punt returns set an NCAA single-game record, breaking the previous mark of 41.8 per return set by Florida State in a 56-21 loss to Virginia Tech in 1974. "Weve got one of the best kickers in college football, one of the best punters in college football," Malzahn said. "Now were starting to get the return game right." Rajion Neal rushed for 124 yards and Michael Palardy kicked three field goals for Tennessee (4-6, 1-5), which dropped its third straight game. The Vols must win the rest of their games to become bowl eligible and avoid their fourth consecutive losing season. Tennessee hosts Vanderbilt on NNov.dddddddddddd 23 and closes the regular season Nov. 30 at Kentucky. Tennessee hasnt had four straight losing seasons since 1903-06. "This senior class now, theyre going to be defined by how they finish," Tennessee coach Butch Jones said. "How do they finish their careers?" Tennessee was playing its fifth straight opponent ranked 11th or higher and was facing a ranked foe for the seventh time in eight games. According to STATS LLC, Tennessee is the first team since Pittsburgh in 1993 to play seven ranked teams in an eight-game stretch within the same season. Auburn entered the day leading the SEC with 306.2 yards rushing, 69 more than anyone else in the league. Tennessee was allowing 5.1 yards per carry and a league-high 201.7 yards rushing per game. Both trends continued Saturday. Every time Tennessee seized the momentum, Auburn regained control by running the ball. "Our mindset is to score every time we touch the ball," Mason said. "We believe. And when you believe, you can achieve." After Neal broke at least three tackles on a spectacular 17-yard touchdown run in the first play of the second quarter to put the Vols ahead 13-6, Auburn tied the game less than a minute later on a two-play, 75-yard drive. Marshall started the drive with a 62-yard keeper and Mason followed by running 13 yards around the left end without getting touched. Marshall made a rare mistake when he threw an interception that Jacques Smith returned 18 yards for a touchdown that cut Auburns lead to 27-20 with 1:28 left in the half, but the quarterback redeemed himself 37 seconds later by racing 38 yards around the left end untouched for a touchdown that restored Auburns 14-point advantage. "Even when we had individuals in position, we couldnt get him down," Jones said. Tennessee also couldnt slow down Auburns returners. The Vols entered the day ranked 27th among all Football Bowl Subdivision teams in punt coverage, but they gave up two long punt returns Saturday. Davis fumbled one punt at the Auburn 15, then picked the ball up and raced down the left sideline for an 85-yard touchdown. Davis also had a 42-yard punt return that led to Auburns first touchdown of the game. Mason set up Auburns final touchdown of the first half by returning a kickoff to the Tennessee 45. Grant extended the Tigers lead to 41-20 with his 90-yard kickoff return that opened the second half. Tennessee never threatened again. China Jerseys Wholesale Cheap Jerseys Store Cheap NFL Hoodies NFL Jerseys Cheap White NFL Jerseys Cheap NFL T-shirts From China Cheap Jerseys Online NFL Jerseys Cheap NFL Jerseys China Cheap Jerseys Throwback Cheap Jerseys Free Shipping NFL Jerseys Wholesale White NFL Jerseys Cheap Wholesale Nike NFL Jerseys Cheap NFL Jerseys Camo Cheap Authentic Jerseys Wholesale Jerseys 2019 Wholesale Nike NFL Jerseys China NFL Gear Cheap Jerseys ' ' '