The head of one of the nation’s largest fish conservation groups says Fiat Chrysler’s Super Bowl ads ”glorified” the destruction of aquatic habitat in an apparent attempt to appeal to off-road thrill-seekers.
It’s the second time ads by the automaker have drawn complaints since the Feb. 4 game.
Trout Unlimited President and CEO Chris Wood said Wednesday that one ad gave the impression a Jeep Cherokee was splashing down the middle of a wild streambed.
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Fiat Chrysler is defending the ads but says there are no plans to run them again. It says the spot with the Cherokee was shot on a flooded county road and another with a Jeep Wrangler was filmed in a man-made lake with a man-made waterfall on private land.
Wood said many of his group’s 300 Bruce Ellington Jersey ,000 members and supporters own Jeeps, but the images were upsetting.
”Fish are tough and resilient critters, but they don’t do well with several-thousand-pound vehicles driving over their spawning grounds, tearing up the gravel where they lay eggs,” he said. ”Why someone would want to put out the idea that you should buy a Jeep so you could drive it up a creek is incomprehensible to me.”
The Reno Gazette-Journal first reported the ad flap last week. Pam Harrington, Trout Unlimited’s Nevada field coordinator, told the newspaper she was upset because she’s worked with ATV clubs in Idaho repairing damage caused by irresponsible drivers.
Stream habitat improvements are part of the decadeslong efforts to protect endangered salmon in the Pacific Northwest, where research shows riverbank disturbances and sedimentation chokes off fish eggs.
Wood said he didn’t learn until this week that much of his membership was upset over the Jeep ads. He said he had already written a personal letter of complaint Feb. 6 to Fiat Chrysler CEO and Chairman Sergio Marchionne after Wood’s son noticed the ad during the game.
The automaker also came under fire last week for another Super Bowl ad featuring a Ram pickup set against audio of ”The Drum Major Instinct” sermon delivered by Martin Luther King Jr. 50 years ago.
The 60-second spot included images of the truck with people helping others and hugging loved ones. Critics said it omitted King’s words in the same speech guarding against advertisers exploiting consumers, including when the civil rights icon said, ”In order to make your neighbors envious you must drive this type of car. … And you know Carl Nassib Jersey , before you know it, you’re just buying that stuff. That’s the way advertisers do it.”
A company spokeswoman said that ad ”was selling the message of serving in your community.”
Wood, who worked as chief spokesman for the U.S. Forest Service under the Clinton administration before joining Trout Unlimited in 2001, said Fiat Chrysler apparently ”got some bad marketing advice” on the Jeep campaign.
He said there are plans to connect with a Jeep branch representative for a ”broader conversation.”
”Hopefully something good will come of this, and we can begin a dialogue with Jeep to promote smart use of off-road vehicles as well as conservation of natural resources,” Wood said.
Former Super Bowl MVP Mark Rypien said he has attempted suicide, hired prostitutes and suffers from persistent depression. Now, he’s wondering if he sustained brain injuries while playing football.
The 55-year-old former quarterback is worried about his future even as he revealed some lurid elements of his past.
”There were behaviors that were just bizarre,” Rypien said in an article published Friday in The Spokesman-Review newspaper and also broadcast on KHQ-TV of Spokane.
His wife, Danielle Torry Holt Jersey , said she has also worried about Rypien’s future.
”I remember thinking, `Oh my God, he’s going to end up in a home,”’ Danielle said. ”I didn’t want him running around the street with a shopping cart.”
Rypien was a record-breaking high school quarterback in Spokane and then a star at nearby Washington State. He was drafted by the Washington Redskins in 1986 and played until 2002.
Since then, he appeared outwardly to live a comfortable life in Spokane.
But he said that was not the case.
”My story is impactful because people see me in a different light. I want them to see me in an accurate light,” Rypien said. ”I’ve been down the darkest path. I’ve made some horrible, horrible mistakes. But I’ve given myself a chance to progress forward.”
Rypien, who led the Redskins to victory in the 1992 Super Bowl over Buffalo and was picked as the MVP, said he played organized football for 26 years and figures he suffered several concussions.
”People think you have to be knocked out to have a concussion,” Rypien said. ”There are hundreds of times you shake it off and get back in there. It’s all about the cumulative hits. That’s what cause brain damage.”
Rypien said he suffers from depression Steve Atwater Jersey , anxiety and isolation. Outwardly social, ”I can’t wait to get home and be alone,” he said.
A decade ago, his impulsive behaviors began to escalate; aggressiveness and verbal outbursts increased.
One day, Rypien left a 20-minute audio suicide message at home for Danielle to find. But he took no action.
Sometime later, it went beyond a message. Rypien swallowed 150 Advils and washed them down with a bottle of wine.
”It was the thought that people aren’t going to miss me,” Rypien said. ”I was shameful and guilty of poor decisions, shameful and guilty of being depressed all the time. I didn’t want to be around anymore.”
Danielle found him and poured hydrogen peroxide and activated charcoal down his throat to get him to vomit up the pills.
Rypien said he also used to patronize massage parlors in Spokane that were shut down in a police sting back in 2012. His name didn’t appear with the hundreds of other men listed as customers that were published for one reason: He didn’t use a credit card to pay for the services.
”Yes, I was part of this,” Rypien acknowledged Eric Dickerson Jersey , offering no further details. ”Again, I made some absolutely crazy mistakes. Terrible decisions. Poor judgment.”
Rypien has soured on football.
”I wouldn’t put any of my kids or grandkids in a football jersey,” he said.
The Rypiens believe now they know what caused Mark’s uncontrolled behavior and have found tools, if not solutions. They weathered the kind of storm that often tears families apart. But Rypien is worried about the future.
”I might get worse,” Rypien said. ”I’ve got strategies to get me through the next day, the next year, 10 years. But I don’t know.”
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Information from: The Spokesman-Review, Football Jerseys Wholesale ,
