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od **linchao** » úte 07. kvě 2019 3:31:15

Athleisure is still taking market share.As consumers increasingly demand function and versatility Womens Nike Air Max , comfort and athleisure trends still lead the pack, swallowing the sales of major shoe styles, such as loafers and oxfords for men as well as flats and pumps for women, according to The NPD Group Inc.The market research firm released its quarterly report today on footwear sales in the United States, with fashion, footwear and accessories analyst Beth Goldstein calling out the category's strength versus that of fashion and performance shoe sales. While leisure footwear sales dipped a slight 1% to $3.2 billion in the first quarter of 2019, fashion footwear dropped 12% to $2.4 billion; performance footwear declined 9% to $1.7 billion, compared to the same period last year."The story has been leisure for quite some time, which is being driven primarily by fashion or non-performance sneakers, but also includes outdoor categories like cold weather boots," Goldstein said. "Fashion wasn't all bad; there was some growth in women's with fashion boots and more transitional, seasonless styles, such as loafers and mules or clogs. In men's, pockets of success have popped up where comfort https://www.thetopsneaker.com/nike-zoom-women , athleisure and fashion have blended together."In the last several years, athleisure has become a favorite among fashion leaders, A-listers and style influencers. Largely thanks to millennial shoppers, Nike and Adidas still boast loyal fans and strong online traffic, and the streetwear market has expanded with the resurgence of logo-heavy '90s fashion. (In fact, the Fila Disruptor 2 鈥?a retro style with a chunky silhouette and elevated platform 鈥?was named FN's 2018 Shoe of the Year.)Excluding the 53rd week in the 2018 retail calendar, which fell in January last year, trends would have improved by about five percentage points across the three major categories: fashion, leisure and performance. NPD's senior industry advisor of sports, Matt Powell, added that later and lower IRS refunds as well as the Easter holiday celebrated much later than last year (from April 1 to April 20) also affected consumer spending."In particular, performance footwear, especially basketball, and brands focused on this category underperformed in Q1 Nike ZoomX Womens ," Powell said. "A bright spot continues to be that smaller brands are thriving and growing faster than the overall market." Vans, Puma, Brooks, Fila and Reebok were among the names cited.NPD compiles its quarterly report using information from its monthly point-of-sale footwear database. It is collected from the athletic specialty/sporting goods, premium, mid-tier, shoe chain and other channels.Want more?The NPD Group Expands Further Into Sports Data With New Acquisition3 Hot Topics the Footwear Industry Will Focus On in 2019 For brands looking to become more sustainable, going beyond recycled plastic is key.Sourcing, manufacturing, treatment of workers and shipping are all key factors to consider. To help address these areas, a number of brands are turning to external environmentally conscious partners.鈥淪ustainability wasn't something that we thought about in hindsight; it was something that we set out to do from the beginning,鈥?said Jessica Taylor Mead, co-founder and co-CEO at sustainable vegan footwear brand Taylor + Thomas. 鈥淲e had the unique ability to build it into every aspect of the business and support the suppliers that are making these new materials available to the public.鈥滱t Taylor + Thomas, this has meant sourcing its eco-friendly insoles from Ortholite Cheap Nike Shoes From China , which owns and operates closed-loop factories in Asia designed to minimize environmental impact. In addition, the wood used in the shoes鈥?heels comes from FSC-certified forests, while the packaging is made locally by L.A.-based small businesses and is either recycled, upcycled or recyclable. But as an e-commerce business, it faces one particular challenge: shipping.鈥淭rains, automobiles, ships 鈥?they all use a lot of fossil fuels, but we do still have to ship our product,鈥?said Elizabeth Thomas James, co-founder and co-CEO. 鈥淪o we do work to offset our carbon footprint through a company called Native Energy.鈥滱s e-commerce grows, carbon footprint is an increasingly important concern. Native Energy aims to get businesses involved in reducing greenhouse gas emissions through enacting change in its own supply and activity chains, as well as supporting the development of Native Energy projects.Increasingly, companies select projects close to home. For example, Everlane is supporting sustainable grazing initiatives that help reduce the carbon emissions of leather production.鈥淲e have a number of clients in footwear and apparel that follow a trajectory of supporting our projects but then pushing for more Cheap Nike Shoes ,鈥?said Kevin Hackett, client strategy director at Native Energy. 鈥淭hey鈥檙e asking, 鈥楬ow can you be closer to the factories where our shoes are made? What can you do to improve the livelihoods of the workers in the communities where we have a footprint? What can you do to influence the raw materials that we are sourcing?鈥欌€滲y working with external partners, brands can contribute to bigger projects than they might be able to initiate independently. These partnerships also provide support to the companies trying to tackle what is still an industrywide problem; currently, sustainable options are often still more expensive and harder to source than their traditional counterparts. But companies like Taylor + Thomas are not alone.鈥淚f you take the state of luxury consumption and the state of ethical consumption, there's a bit of a Venn diagram where they're starting to overlap now,鈥?said Dan Legor, global marketing director at Ortholite. 鈥淚t鈥檚 critical, from the supply side, to be looking for those companies and brands that can provide a more sustainable solution as part of that total product that you鈥檙e building.鈥漌ant more?New Survey Finds Sustainability, Ethical Practices Weigh Heavily in Retail Purchasing聽DecisionsThese Eco-Friendly Textile-Makers Are Ushering in a New Era of聽SustainabilityHow Brands Can Really Make Their Businesses聽Sustainable

od **warjunki** » ned 28. bře 2021 15:09:26

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od **weevle** » sob 25. zář 2021 10:09:49

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od **weevle** » úte 12. říj 2021 9:02:35

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